Tulip
Social Media Management
Client
Tulip
Objective
Tulip, a luncheon meat brand from Denmark wanted to create brand awareness and drive engagement on Facebook.
Solution
A series of content were created based on 3 pillars - branding, tips and engagement. Branding content focused on educating consumers about the brand’s rich history and why Danish pork is superior; tips revolved around buyer tips on choosing can products and food recipes; and various engagement mechanics like contest, questions and videos were done to boost engagement.
Result
12,872 total engagements
55.43% increase in organic reach
903,424 total impressions
