Roma Malaysia

Product Launching


Roma Malaysia


A digital campaign to increase awareness of Roma’s newly launched product – Malkist, and its unique-selling-points.


We created a video content that is inclusive of talents. The concept of the video is having talents to taste test Malkist and review based on its unique-selling-points – individual packaging, suited for dipping, and crispy. This enhances consumer trust as it can be taken as a form of word-of mouth, which results in an improved perception towards Malkist. This will encourage brand engagement and product trial.