Re-launch Kopiko
Re-launch of Kopiko 3in1 Kaw Campaign
Kopiko Malaysia
A digital campaign to create awareness for Kopiko’s newly relaunched product –Kopiko 3 in 1 Kaw, an improved formulation of “Lebih Pekat, Lebih Kaw”, and the added sachets in a package.
We created a 15 seconds video content that is unique-selling point focused and inclusive of talents. The message emphasizes on the improved formulation, tagline of “Lebih Pekat, Lebih Kaw”, and the added sachets in a package. Talents are used in the video content to increase advertising relevancy to consumers. The video content is used on multiple social media platform such as Facebook, Instagram, and Youtube to increase reach and touchpoint as the video is shareable. At the same time, we engaged with KOLs and utilised their high followings to further amplify our campaign and increase awareness. In support of this, we designed a picture frame for KOLs to include in their postings to clearly showcase the product, tagline and its unique-selling-point.
