Julie's
What's Your Love Letter?
Client
Julie's
Objective
A two-month digital campaign in conjunction with Chinese New Year to spark engagement, fan appreciation and branding exercise
Challenge
Low awareness for the ‘What’s Your Love Letter’ campaign
Solution
The ‘What’s Your Love Letter’ Campaign aimed to encourage togetherness among family and friends during the festive period.
Result
6,164,470 total impressions
306,737 total reach
47,198 total clicks
515 contestant participation
