Follow Me

Sampling & Testimonial Contest


Follow Me


To create awareness for Follow Me’s range of Green Tea Shampoo and drive traffic to Follow Me’s Facebook page


Low public awareness on Follow Me’s Green Tea Shampoo


A two-month campaign was executed with a microsite as the main content hub for the campaign. Google AdWords and Facebook Ads were used to help drive traffic to the microsite, while remarketing helped increase conversion. Email marketing was also used providing sample redemption to selected participants.


2,923,727 total impressions

36,722 total clicks

101,233 total reach

8,968 Sample Redemption Entries

80 Contest Entries