Follow Me
Sampling & Testimonial Contest
Client
Follow Me
Objective
To create awareness for Follow Me’s range of Green Tea Shampoo and drive traffic to Follow Me’s Facebook page
Challenge
Low public awareness on Follow Me’s Green Tea Shampoo
Solution
A two-month campaign was executed with a microsite as the main content hub for the campaign. Google AdWords and Facebook Ads were used to help drive traffic to the microsite, while remarketing helped increase conversion. Email marketing was also used providing sample redemption to selected participants.
Result
2,923,727 total impressions
36,722 total clicks
101,233 total reach
8,968 Sample Redemption Entries
80 Contest Entries
