Content Development & Quiz

Social Media


Deka Malaysia


Deka, a popular biscuit and snack brand from Indonesia is in need of a social media strategy to penetrate into the Malaysian market.


We identified what’s the tangible experience beyond having a biscuit or snack – the joy that comes with it. From this, we shaped our content to be fun, lighthearted and always with the idea to engage and put a smile on people’s face. We created a variety of content such as giveaways, engagement post, Facebook and Instagram story to effectively deliver the joy and keep people engaged.