Colavita

Social Media, Video Recipe & Quiz.

Client

Colavita

Objective

Awareness, Engagement & Traffic

Challenge

COLAVITA's social media challenges were significant low engagement and a lack of brand awareness.
On their previous content also not really drive traffic to online store.

Solution

To address these issues, we leveraged unique selling points of their products with engaging social media content. Our team also incorporated regular food recipes, cooking tips & tricks, and monthly themed contests to increase engagement. In addition, we implemented the CPAS (Collaborative Performance Advertising Solution) to increase marketplace traffic and conversions. As a result of these initiatives, COLAVITA was able to significantly improve their brand awareness and engagement on Facebook and Instagram while also driving more traffic to their online store.