BUTTERCUP

Meriahnya Raya

Client

Buttercup

Objective

An integrated campaign to increase online engagement during the festive period of Ramadhan and Hari Raya Aidilfitri.

Challenge

 Lack of social media content and online engagement, especially during festive periods 

Solution

The #MeriahnyaRayaButtercup campaign was created to celebrate the festive season with attractive prizes. For this 11-week campaign, we created a landing page to serve as a content hub highlighting information for the brand, products, campaign and contest mechanics. The contest was the main focus of the campaign, as it gives contestants a chance to win the grand prize of a Vespa motorcycle, along with weekly consolation prizes of KitchenAid appliances. Besides that, Facebook content was created to suit the campaign, consisting of Ramadhan recipes, call-to-action for contest and branded ‘comic strip’ series. 

Result

12,397,006 total impressions

49,247 total clicks

3,705,769 total reach