Brabus

Client

Brabus

Objective

To generate leads for the sale of X units of the Brabus G700 6X6, worth a total of RM3.8 million.

Challenge

We are targeting a very niche market of luxury car collectors, yet they are spread out in 12 different countries: Malaysia, Singapore, Thailand, Indonesia, Brunei, Hong Kong, New Zealand, Australia, India, Vietnam, Maldives, Japan.

Solution

Using targeted Facebook ads, we were able to reach our target audience at a relatively low cost, yet generate high-potential leads. This is then followed by email marketing to convert leads into sales.

Result

1,100 leads generated

1.5 million user reached