Boustead Properties
Digital Marketing & Lead Gen
Client
Boustead Properties
Objective
To generate leads for One Cochrane, a premium residence located in Kuala Lumpur.
Challenge
We needed to reach our target audience of property investors from not just Malaysia, but also Singapore, India, and Hong Kong.
Solution
We focused on digital marketing to ensure this campaign is targeted to the right people, and cost-effective. We created a microsite, a Facebook page, and ran ads on Facebook, LinkedIn, and Google.
Result
1 million users reached
10,000 leads generated
30% email open rate
Boustead Properties
Boustead Properties
Boustead Properties
