An Oatspicious Chinese New Year

Buy & Win Contest


Captain Oats


To ride on the Chinese New Year festivity to increase the brand’s awareness and drive sales.


Chinese New Year is about family, joy and feast. But how can Captain Oats, a brand that’s not relevant to the festivity influences consumers to purchase its oat products?


We launched a contest named “An Oatspicious Chinese New Year”, encouraging consumers to buy Captain Oats products to be in the running to win cash prizes and Touch ‘n Go eWallet credit worth RM5,000. The campaign was supported with digital ads, a landing page, and POSM at participating hypermarkets. The contest mechanics were simple – buy minimum RM10 of Captain Oats products, answer a question and WhatsApp the answer and photo of receipt to a designated number.


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